Digital Marketplace Analytics

Digital analytics feature
This certificate provides an opportunity for you to understand foundational knowledge of business analytics, to build business analytics skills and to develop effective evaluation strategies of consumer data relevant to fashion, events, and hospitality marketing.
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Data analytics has quickly become essential to marketing efforts and decision-making, including for large and small firms in the fashion, events, and hospitality industries. With the digital marketplace analytics certificate program, learn from the combined expertise of the Department of Information Systems and Business Analytics and the Department of Apparel, Events and Hospitability Management.


Degrees Offered:

  • Certificate

 

 

Online Degree Information
busgrad@iastate.edu
515-294-8118
Ivy College of Business
1420 Gerdin Business Building
2167 Union Drive
Ames, Iowa 50011

Learning Goals

Our curriculum includes courses in the Ivy College of Business and the Department of Apparel, Events, and Hospitality Management. You will take one core course in business analytics, and choose electives from the following subjects and more:

  • Business, accounting, marketing analytics.
  • Logistics.
  • Entrepreneurship.
  • Merchandising, management, e-commerce.
  • Social network and media.

Review the digital marketplace analytics certificate requirements. With approval from the director of graduate education (DOGE), all 15 credits may be applied later to an Ivy master’s degree at Iowa State University.

For more information about curriculum, contact an advisor at busgrad@iastate.edu.

Admission Requirements

Graduate College Requirements:

  • 4 year Bachelor’s degree (or equivalent)
  • Academic Records/Transcripts
  • Minimum 3.0 GPA (Program may alter requirement.)
  • Proof of English Proficiency.

Program Specific Requirements:

  • Program Requires GRE: No
  • Program Requires GMAT: No
  • Program Will Review Without TOEFL or IELTS: No

International Requirements:

  • Financial Statement:  Application
  • English Proficiency Minimum:
    TOEFL Paper (PBT) 550
    TOEFL Internet (iBT) 79
    IELTS 6.5
    PTE 53
    Duolingo (approved through spring 2026) 115

Application Requirements

Application Deadlines:

Fall term - June 15, Spring term - Nov 15, Summer term - March 15.

International students should apply at least three months before the start of term they are applying.

Application Details:

This program is open to domestic and international students.

Application Instructions